The New Year is the perfect moment for schools to reset, refocus, and bring fresh energy to fundraising. Whether you are part of a PTA, PTO, booster club, or any parent-led group, this is your chance to re-engage families and spark excitement. And with Scentco Fundraising products that kids truly love, building momentum is easier than ever.
Here are ten simple ways to strengthen your fundraising this New Year using Scentco.
Launch a quick sale: low effort + huge impact
Start small and easy. Try a Smencils & Smens cart pop-up, a one-week Smickers sale, or a quick digital share campaign. Early wins give your community instant excitement.
Let students help lead
Kids are your best ambassadors. Get them excited to be back after the holidays and have them create promo videos, run morning announcements, or participate in classroom challenges. When students get involved, your energy grows fast.
Send a “We’re back and ready” message
Kick off January by sharing clear fundraising goals and why they matter. A simple, positive message helps families reconnect after the holiday break and gives everyone a common purpose.
Parents skim, so short messages work best. Use one-sentence reminders, simple progress graphics, or quick student videos to keep your fundraiser top of mind.
Celebrate milestones
Highlight every win, even the small ones. Share progress at 10 percent, 25 percent, and 50 percent. Recognize active classrooms and standout participants. Small celebrations keep people motivated.
Host a small event to build engagement
Bring families together with something simple such as a family night, spirit day, or talent show. Events create connection and boost participation.
Make joining easy
The smoother the process, the better the turnout. Make sure your fundraising instructions are easy to read, find, and simple for parents and students to understand. Also ensure volunteer sign-ups take only a moment.
Showcase real examples from other schools
Share photos or stories from schools that have run successful Scentco fundraisers. Seeing decorated carts, excited students, or creative setups inspires others and shows what is possible.
Refresh your product lineup
January is a great time to reintroduce your community to what you are selling. Highlight best sellers like, tease upcoming items, or bring in new items to keep interest strong. A refreshed lineup attracts fresh attention.
The New Year gives every school a powerful chance to rebuild momentum and strengthen community support. With simple messaging, quick wins, student involvement, and fun, kid-approved Scentco products, your fundraising can stay strong all year long.
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